DBM Atlas is the flagship brand of analytics and research agency DBM Consultants, which celebrated its 30-year anniversary in February.

The collaboration with RDA, a Sydney-based developer of market planning and external data appending tools, will deliver three new DBM Atlas tools.

First up is DBM geoAtlas Explorer, a comprehensive mapping and audience finder tool, incorporating over 500 DBM Atlas variables, including product holding, intent and consideration across deposits, cards, lending, insurance, and wealth.

DBM geoAtlas + Quick Append, meanwhile, offers the capability to instantly append DBM Atlas variables to customer and survey databases. This self-serve, drag-and-drop tool enables users to append and profile smaller databases with DBM Atlas financial services attributes.

Lastly, DBM geoAtlas + Living insights allows users to append and profile large databases (>20,000 records) at scale through Web, SFTP and API interfaces. These database enhancement tools have the advantage of being able to operate without personal identifiable information (PII).

“DBM Atlas is the most comprehensive financial services database of its kind in Australia, comprising over 80,000 respondents per year,” commented DBM Consultants chief executive Kipling Zubevich. “Our partnership with RDA Research will offer access to exclusive, unique data and insights for marketing, media and insights professionals.”