De Sutter (pictured) has held senior market research roles at Kantar in New York and London, Toluna, Research International and Ipsos Mori during a career spanning 25 years. Most recently, she has been consulting in the hospitality sector.

In the newly created role, de Sutter will oversee the delivery of UK and international fieldwork at Beam and project recruitment for sister company Give Opinions.

Amy Middleton, company director at Beam, said: “Genevieve’s impressive director-level experience of delivering change will play a central role in pushing the agency forward for both our team and our clients.”

Beam employs 20 staff and specialises in recruiting vulnerable audiences, influencers, lesser-heard respondents and high-net-worth individuals.