Sparrow and Driscoll will each lead global client teams for Delineate, looking after and bringing on board clients, and working with production teams across the business on the delivery of brand tracking and campaign evaluation.

Before joining Delineate, Sparrow was research director at Market Measures for around six years, while Driscoll was senior vice-president, research at Dubit for four years and 10 months.

In addition, Jackie Bowring has taken on the role of client operations director, leading on initiatives including the implementation of new technology, processes, training programmes and quality assurance.

Bowring was previously in a fractional transformation director role at various companies and has prior roles including head of insight – food and dairy at Nestle and head of business intelligence at Nomad Foods.

Delineate chief client officer Simon Sketchley said: “We have seen huge growth and development at Delineate over the past couple of years and are delighted to support this with the addition of our three new directors.

“We are incredibly excited to be growing our teams and client base globally, and continuing to bring our strategic vision to life.”