Freelance consultant Stroud (pictured) has previously worked with technology brands including Servicenow, Nutanix and Pegasystems.

He will be responsible for leading Delineate’s marketing strategy, including launching the company’s new brand positioning and a focus on its data platform.

Stroud will work alongside Chris Bunyan, who recently returned to Delineate as product director.

The appointment follows the company changing its senior leadership team, with Ben Leet promoted to chief executive, and comes as Delineate looks to transition towards becoming a software-as-a-service tool.

JT Turner, founder and president, said: “We’re excited to have Mike on board to help us articulate the benefits our platform can deliver and bring its power to a bigger audience.”