Sketchley (pictured) joined Delineate at the beginning of 2023 as head of data services, having previously worked at YouGov and spending almost 20 years at Ipsos.

In his new role, Sketchley will cover all aspects of client delivery, including insight functions, data services and quality.

James ‘JT’ Turner, founder and chief executive at Delineate, said: “In the nine months since Simon joined the team, he has shown himself to be incredible leader and client counsel.

“He has grown our client teams in London and on-boarded some fantastic new brands to our portfolio. He is also an unrivalled expert in brand tracking and campaign evaluation methods. I can’t wait see what the next year holds for him and his teams.”