Delvinia wants to strengthen its automated market research platform, Methodify, by integrating Research for Good’s automation and data collection tools and technologies.

Launched in 2018, Methodify can test consumer feedback on elements including product concepts, pricing strategies and advertising campaigns. Research For Good’s automation technologies will speed up Delvinia’s ability to merge client research methodologies and data collection technologies within the platform. 

The agreement will also help to scale Delvinia’s data collection businesses globally through operational efficiencies. Delvinia owns AskingCanadians and AskingAmericans, among other businesses.

Adam Froman, chief executive of Delvinia (pictured), said: “In Research For Good we’ve found a technology partner that, like us, want to be a market leader driving the industry forward through innovations in research technology.”

Baillie Buchanan, co-founder and chief revenue officer of Research For Good, added: “While Research For Good is known for our online sample and being socially responsible, we have built our business on a world-class technology platform and are thrilled that Delvinia sees the benefit of licensing it to power Methodify.”