Dentsu will use Amobee’s brand intelligence tool, which evaluates data from various sources to offer insights on consumer behaviour, sentiment fluctuations, and the impact of external events on online activity. The analysis includes the browsing behaviour of people not on social media.

The partnership will also include Amobee’s data science insights, business analytics and brand consulting.

Hiroyuki Maruyama, senior communication planning director at Dentsu Inc, said: “Amobee’s Brand Intelligence platform allows our clients to initiate planning with in-depth, actionable insights to drive smarter marketing decisions.”