Initially launching in Japan, and now available to clients in UK and Ireland (UK&I), the practice brings together expertise from Dentsu’s six agencies – Merkle, iProspect, Carat, Dentsu X, Dentsu Creative and Tag.

BX is part of the wider UK&I strategy community, led by UK&I group chief strategy officer Dan Truman (pictured).

The practice offers market landscaping and consultancy for strategy, social good and transformation, and will be used to help brands create new business models, launch products, services and strategies, redesign organisations and undertake cultural and change management programmes. 

Truman said the launch marked a “pivotal moment” for the business, adding: "In a rapidly changing business environment, organisations need more than just innovation – they need a partner that can transform challenges into opportunities for sustainable growth."