Jonathan Turner (pictured inside right) has joined as managing partner of the of the creative practice within Merkle B2B.

Turner was previously commercial operations director at McCann, and at Merkle B2B he will work alongside executive creative director Jason Fletcher and chief strategy officer Simon Calvert to lead and grow the creative and client team.

Rob Crilley (pictured far right) has also been named client partner at Merkle B2B, formerly creative client lead/client services director at The&Partnership, and holding roles at VCCP, Ogilvy, Publicis and Iris and as an independent marketing consultant.

Merkle B2B has also hired Laura Jennings (pictured far left) as sales lead, having previously worked as a business development director at Dentsu.

Gary O’Donnell (pictured inside left) has joined Merkle B2B as operations director, having previously worked for Momentum as head of delivery/creative operations.

Rob Gold, chief executive at Merkle B2B, said: “This is a very important and exciting step forward for Merkle B2B. Jonathan, Rob, Laura and Gary’s wealth of experience will help us to drive towards even higher levels of creativity and create game changing work for our clients across key markets.”