Derek Leddie steps down at Photon Group
AUSTRALIA— Derek Leddie has stepped down as chairman of the strategic intelligence unit within marketing services group Photon.
The move means bidding a final farewell to The Leading Edge, the research agency he launched in 1990, which was eventually sold to Photon in August 2004.
The Leading Edge is one of a group of five companies at Photon that make up the strategic intelligence unit, including Jigsaw Strategic Research, brand and media planning agency Bellamy Hayden and market intelligence firm DVL Smith Group.
Leddie has chaired the strategic intelligence unit since February 2006 and following his departure, the role will pass to Nigel Long.
Long is global CEO of the fifth member of the strategic intelligence unit, the communications agency Naked, which was bought by Photon in a AUS$37m (£16m) deal in February.
In an email Leddie said: “I just want to say a huge thanks to every amazing person I have worked with on the client and supplier side and to the senior Photon team. It has been a real pleasure. For those who think I am retiring, that is not on my radar but I do want to spend more time with wise people outside of the corporate world.”
Pressed for more on his future plans, Leddie told Research: “I am studying the Yoga Sutras at Yoga Sanga and meditating on my next career chapter.”
Author: Brian Tarran
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
2 Comments
Sam
16 years ago
I watched you on tv and what you did was awesome! i was wondering if you had any tips on making money so i can spoil my mum because i believe she needs it. If so please e-mail me and i mean it when i say you are truely awesome for helping out those people!!
Like Reply Report
kim
16 years ago
is wisdom measured by success or is success measured by wisdom ? Or are they proportional to each other ?
Like Reply Report