Directions heads for Beacon survey software
Beacon allows users to build and deploy their own online and mobile surveys and will be used with Directions’ clients in more than 30 countries for business-to-consumer and business-to-business research.
Decipher president Kristin Luck (pictured) said: “[Direction’s] adoption of the Beacon platform validates the time, thought and expertise that we put into creating this platform.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Meegan Thye-Walker
12 years ago
Congratulations Kristin! Keep up the great work.
Like Reply Report