Advanced Campaign Hub uses Barb panel and first-party insights alongside census-level impressions supplied by participating video-on-demand (VOD) services to allow users to forecast the reach and frequency of their campaigns on linear and VOD.

Now that Disney+ has been added to the platform, users will be able to include the service when planning and optimising campaigns using the hub.

Amazon Prime Video, Netflix and Discovery+ are already members of Advanced Campaign Hub.

Luca Vannini, head of campaign audiences at Barb, said: “Our addition of Disney+ to Advanced Campaign Hub fulfills a core demand of our users, giving them the ability to plan their ad campaigns across all four of the largest pure-play VOD services in the UK, alongside broadcasters’ VOD services and linear channels.”

Lucy Gregory, vice-president, audience measurement and insights at The Walt Disney Company Europe, Middle East and Africa, said: “Joining Barb’s Advanced Campaign Hub enables us to offer advertisers and brands an enhanced ability to include Disney+ in campaign planning and optimisation.

“As the very first streamer to sign up to Barb, we know that transparent audience measurement that brings linear and VOD services together is of vital importance; not only for our partners but for the industry as a whole.”