Greehy (pictured) was previously at market research agency Ninth Seat and has past experience in qualitative research in a range of industries, including retail, fast-moving consumer goods, and health and beauty.

Chris Bland, co-founder at Disrupt Insight, said: “We’re excited to welcome Lauren to our expanding team of insight experts. Her background and expertise perfectly complement our agency’s mission of pushing boundaries and delivering outstanding insights. We have no doubt she will play a vital role in bolster our qualitative offering."

Matt Rice-Haynes, co-founder at Disrupt Insight, added: “Lauren is an incredible addition to the team. We’re committed to hiring the best talent to make sure we keep delivering the level of insight and strategic thinking our clients expect.”