The acquisition is effective immediately and will be managed by Dive’s Danish division Servicemind, which will be rebranded as Dive Shoptimizer in the future.

All existing Shoptimizer contracts, projects and personnel will be transferred to ServiceMind. 

Shoptimizer specialises in methodologies such as mystery shopping, exit interviews and store checks to examine customer experience and brand loyalty.

Kerli Soosaar (pictured), chief executive at Dive, said: “We are excited to welcome Shoptimizer to the Dive family.

“Shoptimizer’s impressive legacy in Denmark aligns seamlessly with our commitment to delivering great value to our clients.”

Mathias Bak Jørgensen, manager at Servicemind, added: “The acquisition of Shoptimizer marks a significant milestone in our journey. It strengthens Dive’s capabilities, positioning us to provide even more comprehensive and tailored solutions to meet the evolving needs of our clients. 

“This step not only strengthens our global presence but also positions us as a leader in the local Danish market.”