Founded by Mesh Experience founder Fiona Blades in the summer of 2022, Diversity Unlimited encourages companies to buy research, analytics and insight tools from diverse-owned businesses.

In addition to the five founding members, Diversity Unlimited has expanded with five new firms.

The new members are: Creative Culture, owned by Mélanie Chevalier and Paola van Cappellen; ShedLight, and Cheryl Stallworth and Melissa Dougherty; Square Peg Insight and Elina Halonen; Webber Phillips owned by Emily Sparks; and Word on the Curb and Ndubuisi Uchea.

The insight consultancies in Diversity Unlimited works both independently and collectively to provide clients with insights expertise and tools while offering a single point of contact and billing.

Blades said: “It is amazing to have doubled our collective in size and this confirms we are meeting a client need.

“Each member is carefully chosen to broaden our data, analytics, research and insight solution offering. Existing members will have collaborated with new members and so can vouch for their expertise and credibility.

“As a woman-owned business, I am passionate about DE&I and I am hoping Diversity Unlimited will add another dimension to help push this agenda forwards in the market research industry.”