The bootcamps will help SMEs with limited training budgets to better understand and engage with their customers.

The SMEs will provide 10% of the fee for the bootcamp, with the other 90% provided through the Department for Education’s Skills for Life programme.

The bootcamps will launch in London and Leeds in October 2023 and are available to anyone working in an SME, rather than just employees focused on marketing or digital.

Kate Burnett, general manager at DMA Talent, said: “This is a great opportunity for the SME community, as this type of government-funded training will help them to better understand, acquire and analyse their customers’ data insights, which is vital for enhanced customer engagement and retention.

“The great thing about our Skills Bootcamps is that they are available and relevant to everyone within a SME – whether that be the owner trying to deliver meaningful growth for their business or a multi-tasking employee looking to better understand why data is an organisation’s greatest asset.

“A short-term investment of their precious time will lead to long-term results for the business.”