The new division, dunnhumby media, develops media plans based on retailers’ data and targeting from the company’s customer data science platform.

Clients who have used the new offer include Tesco and Nestle, who ran a campaign to launch an on-pack promotion across owned and paid channels using the service.

The launch follows the company’s appointment of Jérôme Cochet as global managing director for media in October 2018.

Cochet said: “With dunnhumby media, retailers can leverage their rich data assets and owned media properties. Advertisers gain highly relevant access to consumers based on world-class customer data science.”