Nitzberg’s (pictured) focus will be on expanding is consumer science research to the US, in particular for consumer packaged goods (CPG) and retail clients.

He was previously at dunnhumby for 11 years, sitting on its leadership team as well as launching it CPG business in the US. He has also worked at IRI as well as on the client-side for P&G and Borden Foods.

Ken Peterson, managing director, Nepa US, said: “Retailers and CPG companies need new ways to understand their shoppers, prioritise their investments, and move swiftly to action. Matt understands their business challenges, from C-Suite strategy choices through execution, and he knows how to help them win.”