Cheriff (pictured) has experience at organisations including Research for Good, MedPanel and M3 Global Research. He will lead the expansion of E2E’s business in the US and Canada.

E2E has also appointed two senior account managers for North America. Jaceey Sebastian has joined the company having previously worked as chief of staff for Fulton County government in Georgia, US.

Sebastian has experience in advanced statistics, sample management, project management, and field management.

Jonathan Dunn has also joined E2E as a senior account manager. He has experience in healthcare, pharmaceuticals, biotech, medical device, consumer packaged goods, food and beverage, and alcohol.

Dunn previously worked as vice-president of sales at M3 Global Research.

Rupa Raje, president at E2E Research, said: “With the depth of their experience in research and customer experience, they bring broad knowledge to our team and to our clients. They will be able to offer our clients an enhanced level of service to continue to meet their needs.”