Chaintreau Fuchs (pictured) joins Kantar from eBay, where she was previously head of customer engagement and panels at eBay, and prior to that, she led customer experience strategy programmes at Amazon and spent 11 years in strategy consulting.

She will manage all aspects of the Profiles division’s owned panels, including LifePoints, Qmee, MobiWorkX, and ORU, and all panel partnerships.

Kantar’s Profiles division offers programmatic access to 170 million panellists.

Caroline Frankum, global chief executive of Kantar’s Profiles division, said: “Bérengère’s role is crucial in delivering the most meaningful data to our clients. Bérengère’s unique blend of skills in consumer insights, data analytics and product development for leading tech brands will be invaluable for ensuring our clients can make decisions and build strategies based on the most trustworthy, highest quality data from real people who actually are who they say they are.”