EBay hands reputation tracker to BritainThinks

UK— EBay has commissioned BritainThinks to conduct quarterly reputation tracking in the UK, Germany and France to inform and evaluate its communications strategy.

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Vanessa Canzini, head of European corporate communications for the online auction site, said: “The research has become central to our strategic thinking and how we hold ourselves to account through target setting.”

BritainThinks is a research consultancy launched by Opinion Leader founders Deborah Mattinson and Viki Cooke.

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