The acquisition will see the Ebco team join Dig Insights with Erin Mays, chief executive and co-founder at Ebco, joining Dig Insights as executive vice-president to build and lead the firm’s trends and innovation division.

Ebco is headquartered in Toronto and helps connect insights, trends and business strategy to help clients analyse the future direction of their industries, categories and consumers.

Dig Insights is a technology-enabled research company focused on consumer insights and has a team of more than 250 employees working in offices in Toronto, Chicago and London.

Paul Gaudette, chief executive and co-founder at Dig Insights, said: “It’s been refreshing to meet Erin and her team, people who are experts in trends and innovation, and together think holistically about how that can enhance our total offering to clients.

“Having the Ebco team join us is a big leap forward in providing a complete strategic and insights-led innovation solution.”

Mays added: “We wanted to partner with a company that had deep expertise in developing insights and innovation technology to incorporate into our approach as a trends and innovation consultancy.

“It quickly became apparent that the brainpower and tech exists within Dig already, and bringing our respective offerings together is going to be powerful.”