Ebiquity half-year revenues hit by Covid-19

UK – Marketing and media consultancy Ebiquity made a loss in the first half of 2020 as revenue fell amid the Covid-19 pandemic.

Finance_UK_money_crop

The company’s interim financial results for the six months to 30 June 2020 show that revenues fell from £35.3m in the first two quarters of 2019 to £26.8m this year.

This led to an underlying operating loss of £1.4m before tax, compared with a £3.4m profit before tax in 2019.

Overall, there was a statutory loss of £1.7m in the first six months of the year, compared with a £4.2m statutory loss in the same period last year. This meant that shareholders lost 2.6p per share.

The company said that Covid-19 had led to the losses in the first half of the year, but said some of the impact had been offset by acquiring new clients.

There was also a 12% reduction in underlying operating costs to £28.1m, including through use of government support schemes.

The media division at Ebiquity saw a 21% contraction in revenue, with the analytics and tech department also seeing a 36% fall in revenue in the first half of 2020.

Ebiquity has reduced net debt by £700,000 to £5.1m and has cash balances of £14.5m, according to the financial results.

Nick Waters, chief executive of Ebiquity, said: “The half-year results are indicative of the challenges posed by the global Covid-19 pandemic on our customers and markets which have been impacted as advertisers reduced marketing budgets and related consultancy services.

“While the outlook for the rest of the year remains difficult to predict accurately, there are encouraging signs of recovery as existing clients re-commission work previously deferred and new work is mandated.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts