Ebiquity releases global ad intelligence platform
The platform is being rolled out to more than 120 companies with users across every continent, who can access Ebiquity’s database of more than 25 million individual ads. It features new charting and presentation capabilities, automated report functionality, and an improved user interface so clients can view, sort and analyse competitor advertising creatives and spend, across 15 European countries and up to 80 territories worldwide.
The company is also testing a new methodology for capturing digital advertising as part of the new platform, which will distinguish between direct and programmatically bought ads on both desktop and mobile, capture HTML5, rich media, embedded video, and track behaviourally targeted ads.
Morag Blazey (pictured), Ebiquity UK CEO said: "There has been an encouraging response from our clients to the new platform. Ebiquity Portfolio offers an unrivalled ability to access global data more quickly, source recent advertising more easily, and share campaigns more professionally with colleagues. Testing of our new digital advertising monitoring capability has been very positive and we look forward the official launch in the coming months."
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