De’Ath (pictured) is communication and brand director at wildlife charity WWF-UK, where she has worked on campaigns and initiatives in more than 100 countries, including the Earth Hour campaign to protect the environment.

Other initiatives De’Ath has worked on include the WWF’s work around the UK Marine Act and the Sky WWF Rainforest Rescue campaign.

Echo chief executive Sandra Macleod said: “Winnie’s expertise in advocacy, sustainability and brand trust will be instrumental in guiding Echo’s commitment to support clients in building responsible and future-forward strategies based on sound evidence and insight.”

De’Ath added: “Joining Echo’s client advisory board is a fantastic opportunity. As organisations increasingly integrate sustainability into their strategies, I’m eager to help them leverage communication to drive meaningful change.”