Elazab (pictured) joins from Tribal Fusion, a division of Exponential Interactive, where he was digital sales manager across the south east Asia region. Prior to that he was based in the UK where he was most recently the online partnership manager at carrier O2 Telefónica UK and held previous roles at AOL Advertising.

He will be based in the company’s new Singapore office which also includes three senior executives, whose appointments were announced last April – these are Dinesh Arasaratnam, regional MD – south east Asia; Steve Kaiser, director of research – south east Asia and company founder James Robertson, who is responsible for global key accounts and business development.

As part of his newly created role, Elazab will drive major client initiatives, develop local media and publishing industry alliance strategies, and drive the understanding of the importance of analytics and measurement across all media platforms in south east Asia.

Arasaratnam said: “Effective Measure’s Singaporean operations have been experiencing profound growth in a short and exciting period of time for the company. We are now primed for further market development with a new set of proven leadership abilities from a country managing director that has the knowledge and relationships to accelerate large-scale adoption of Effective Measure’s innovative products to some of Asia’s most forward thinking media enterprises.”

Mindshare Singapore recently became the company’s first network customer to be based in the Asian country.