Twice a month, Engine Insights will conduct its online omnibus survey among a sample of 500 owners and decision makers of US businesses with less than 100 employees.

The businesses span a cross section of industries including, financial and professional services, transportation, technology, retail, restaurants, and manufacturing.

Wayne Russum, senior vice-president, Engine Insights said: “We developed this product after seeing an increase in requests for insights on the small business community from our clients and prospects. Small businesses are a large market, but to target it successfully you need to understand their unique needs and perspectives.”