The partnership will allow Equativ clients to use Seekr’s content analysis and scoring tools in their private marketplaces to help advertisers expand their audience reach.

The partnership follows Seekr’s launch of its AI tools Align, which allows advertisers to evaluate and rate podcast content at scale against brand safety and suitability criteria.

Gregg Rogers, senior director, curation and demand partnerships at Equativ, said: “Our partnership with Seekr is a big step forward in cleaning up digital advertising because it gives advertisers more transparency and contextual clarity into online content, which brands need to confidently and safely reach new audiences.”

Rob Clark, president and chief technology officer at Seekr, added: “We’re thrilled to integrate our brand suitability capabilities into Equativ’s platform, which runs more than 120 billion auctions daily.

“Our partnership with Equativ will allow more brands to maximise the impact of their advertising and reach new audiences, with the confidence that their investments are brand safe and brand aligned.”