Eyeota audience data covers user preferences and interests across a range of topics, including technology, health & wellness, finance, B2B, social media and politics.

Justin Choi, CEO at Nativo, said: “The accelerated adoption of native advertising demands increasingly sophisticated and robust targeting capabilities to ensure persistent relevance to global customers.

“Through our partnership, brands will now reap the benefits of significantly increased content-to-conversion by reaching more relevant consumers with our proven native executions.”