Tuohy will analyse market demand, build relationships with existing and new data suppliers and build new data products. Tuohy will report to Elizabeth Christensen, managing director, Americas.

He was previously senior director of publisher development at Magnet Media and has also held senior positions at Acxiom, Ntent, Infogroup and 24/7 Media.

Christensen said: “As we continue to expand our presence across the region, hiring the people with the right experience and skill-sets is crucial. Michael has a lengthy background in leading sales and account development initiatives throughout emerging markets. His experience building long-term relationships with publishers will be an asset to Eyeota as we expand across the US.”