EyeTrackShop and Majestic MRSS agree distribution deal
EyeTrackShop, which was spun out of Tobii Technologies in 2010, has developed a software-only platform that uses webcams to collect eye-tracking data from consumers as they browse the internet. Clients who use the technology include Google, AOL and Procter & Gamble.
Majestic MRSS president and co-founder Raj Sharma (pictured) said: “EyeTrackShop gives advertisers and researchers the ability to maximise the effectiveness of their company’s communication and increase ROI.”
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