Fantix launched in 2023 offering AI models pre-trained on a range of US consumer data including spending habits, mobility patterns, and sports and entertainment preferences. The platform enables clients to connect their own data. 

As the business expands, founders Bidhan (pictured) and Tomarchio have assumed new roles as chief executive officer and chief strategy officer respectively.

Bidhan has previously held senior posts with app analytics business Adjust and BlueKai, which is now owned by Oracle. Tomarchio was the founder and CEO of mobility intelligence and consumer insights company Cuebiq.

"Bidhan said: "With cookie deprecation looming and the increasing scarcity of high-quality ethically sourced data, new avenues and applications for privacy-proof synthetic data are emerging. With Antonio’s leadership in his new role as CSO, we are well-positioned to drive forward our mission."