YouGov acquired Faster Horses in 2021, and as part of the deal, Faster Horses moved all of its research to YouGov’s panel, having previously used third-party providers.

The integration will see Faster Horses drop its existing branding and come under the main corporate branding of YouGov.

Following the integration, YouGov will offer its full range of products and services to Australian clients, and will maintain existing teams in Sydney, Brisbane, Melbourne and Perth.

Laura Robbie, Asia-Pacific chief executive officer at YouGov, said: “For the past two years, YouGov and Faster Horses have been working together to offer clients a world class connected data proposition that provides a continuous stream of consumer insight data globally.

“The rebrand is the final stage of the integration process and will further accelerate our growth as we fully align as a combined entity. Australia is a key growth driver for YouGov, and this rebrand further solidifies YouGov’s position in the market.”