FCC ends Arbitron probe
The investigation kicked off in early 2009 after a long-running dispute between Arbitron and some of its clients, such as Spanish Broadcasting Systems, represented by the PPM Coalition (PPMC), over claims that PPMs failed to accurately reflect Hispanic, urban and minority radio audiences.
By April last year, however, Arbitron’s new CEO William Kerr had managed to smooth relationships with the coalition with an agreement to “move forward collaboratively” to address any PPM-related sampling concerns.
The FCC said that “based upon the progress that has been made to date, PPMC asserts that no further investigation by the commission is warranted”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments