Financial Services Research
The conference, sponsored by Consensus, was chaired once again by financial journalist Richard Young who artfully engaged the delegates and brought the entire room together to examine and discuss how insight is being used to better understand and communicate with customers in our post-credit crunch world.
Highlights at the event this year included a very compelling presentation by Roger Donbavand, director at BDRC, and Professor Nigel Waite, chair of the financial services research forum at Nottingham University Business School. They spoke about rebranding and repositioning to re-attract customers and investment.
View selected conference videos here
Alan Leach, Director and Co-Founder, Finaccord
Green shoots and the post-credit-crunch market: How research should respond to new market conditions
Video:
Financial Services Research
Professor Nigel Waite, Chair, Financial Services Research Forum, Nottingham University Business School
Mending broken trust: Rebranding and repositioning to re-attract customers and investment
Video:
Financial Services Research

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments