Firefish appoints King as qual group head
King, who has previously held positions at 2CV and Kadence International, will aid the business’s continued expansion in her new role.
“One thing I am keen to work on is the role of business to help solve social issues, with a particular interest in sustainability,” said King. “I think research will have a really important role to play in helping to drive the social and sustainability agendas and can’t wait to work with firefish and its clients in this area”.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Ken Parker
11 years ago
Congratulations, Selena! Ken
Like Reply Report