Burdett (pictured), who will be based at the London headquarters in his new role at Firefish, was previously global head of the futures and innovation practice at Kantar Consulting.

Prior to his time at Kantar, Burdett was head of global clients and strategy at The Futures Company, as well as eight years as head of strategy and delivery at the Department for Environment, Food and Rural Affairs.

Jem Fawcus, chief executive at Firefish Group, said: “Lloyd’s reputation in and out of the industry is second to none and so we are so excited to have him lead our new futures division.

“His experience helping clients plan and communicate their big strategic visions; his development of powerful new tools, techniques and perspectives to aid that; and his extensive thought leadership work are some of the most impressive I have seen, driving positive change in our world and so I can’t wait to see that come to life for our clients, old and new.”