Fryzel (pictured) will be based at Firefish’s Brooklyn, NYC, office and was previously partner at Hall & Partners.

In addition, Fryzel has experience in industries such as technology and media, consumer-packaged goods, travel and tourism, financial services, beauty, sports and education.

Fryzel focuses on custom segmentation and strategic analysis, as well as blending quantitative rigour with qualitative thinking and strategy.

Firefish US president Beth Broughton said: “Rich and I share a passion to keep the numbers human, so that the stories show through the data.

“Rich’s ability to tell a clear and meaningful story by blending human empathy with data sources, his wide-ranging category expertise, and his deep understanding of brand and marketing strategy makes him an incredible addition to the team.

“I just know our clients are going to love partnering with him on their challenges and looking at quantitative work in a whole new way.”