First quarter was ‘satisfactory', says GfK CEO Matthias Hartmann

GERMANY — GfK has reported a “satisfactory” first quarter, with revenue down 3.7% to €334.9m but adjusted operating profit up 2.7% to €23.6m.

Res_4011683_Matthias_Hartmann_458

CEO Matthias Hartmann (pictured) said that a “strategic realignment of the product portfolio [had] affected the sales trend”, however, he said that the realignment had “the intended positive effect on the company’s performance”.

The Consumer Experiences business line – where most of the changes are being implemented – reported sales down 6.9% to €192.5m, which includes 3.2 percentage points of negative currency effects.

In the Consumer Choices sector, meanwhile, organic sales growth was 4.2%, but currency effects reduced growth to 1.3%, with sales totalling €141.6m for the quarter.

By region:

  • Central Eastern Europe, the Middle East, Turkey and Africa increased sales by 1.2% to €30.4m
  • Latin American sales totalled €12.7m, down 9%
  • Northern Europe decreased by 2.8% to €136.3m
  • Southern and Western European sales fell 2.2% to €62.9m
  • North America saw sales decline by 11.8% to €56.2m
  • Asia and the Pacific revenue grew 2.2% to €36.4m

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts