Fisher founded machine learning and artificial intelligence specialist LiFE, part of Bonamy Finch when the agency merged with ResearchBods to launch Strat7 in 2019.

He has held various client-side and agency roles in customer analytics and data strategy, including the role of customer analytics director at Strat7 Bonamy Finch since the merger.

Fisher will be responsible for developing and deploying strategies to maximise growth for Strat7+. He will use disparate data sources to identify consumer behaviour to inform relevant opportunities for the business.

Based in Stockholm, the Strat7+ division was launched following the merger of ResearchBods and Bonamy Finch to form Strat7.

Martin Hörnqvist, chief executive, Strat7+, said: “We have experienced a period of strong growth over the past year in what has been a very challenging environment for our clients and our industry.

“Michael brings a significant level of skills and experience in customer analytics and data innovation that will enable our clients to maximise their customer value, quickly and efficiently. We look forward to having him on board.”