Fuller (pictured) founded Flamingo in 1997 before leaving in 2017, with Flamingo acquired by media agency Omnicom, and later spending four years at Lifestream, including as chief executive officer between 2018 and 2021.

Earlier this year, Fuller founded an advisory services business called Kirsty Fuller Advisory aimed at small and medium-sized businesses.

At 7^th Sense, Fuller will build on her previous advisory work for the business and offer ongoing strategic support.

7^th Sense is a consumer and market insight consultancy based in London specialising in the automotive/mobility, sport and luxury sectors.

Fergus McVey, chief executive at 7^th Sense UK, said: “I am delighted that Kirsty has chosen to work with 7^th Sense. Her experience of growing and leading Flamingo is invaluable along with her enthusiasm for the work we do and the clients we serve.

“It’s the chemistry in our collaboration which sealed the deal. We look forward to growing the business in the year ahead.”