The service adds to FlexMR’s existing ‘Close Connection’ programmes and is designed to offer clients knowledge, training and support to conduct survey research on their own using the company’s insight platform.

Individuals who complete the training course will gain access to FlexMR’s survey research tool afterwards.

Paul Hudson, chief executive officer, FlexMR (pictured), said: “Typically, there has been a conflict between the desire for researchers to retain quality control and stakeholders to gain increasingly fast access to insight. We believe that issue is exacerbated by a lack of robust skill training that can bridge the gap.”

Charlotte Duff, head of insight, FlexMR, added: “This programme promotes opportunities for increased efficiency and insight influence by providing decision makers the chance to connect with customers at scale.”