KinesisPanel is an online panel management platform. The addition of KinesisPanel to FocusVision’s suite of research solutions will provide clients of both companies with a wider set of tools, with real-time data synchronisation into a single panellist database. 

"As qualitative and quantitative methodologies merge, online panels have become increasingly important to both research segments,” said Leslie Townsend, CEO and co-founder of KinesisPanel. “The ability to recruit, track, monitor, and reward panellists across a broad set of market research solutions is a highly compelling proposition that is currently lacking in the research industry.

"This acquisition sets the stage for the future of market research.”