Former 2CV execs set up The Point
Short (pictured) left 2CV last year having been UK managing director for four years. Willis has worked in the market research industry for 15 years and was 2CV’s US managing director. He has worked across tech and entertainment clients.
Nketiah was previously head of qual at 2CV and also managing partner at davies+mckerr.
The Point will offer full service integrated research including qual, quant, ethnography and analytics. Among the clients it is currently working with are global streaming services, video game developers and sports governing bodies.
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