Private equity investors Synetro Capital of Chicago and 1in10 Ventures of Silicon Valley have backed the new company, which is headquartered in Chicago.

The firm has launched with a series of benchmark reports covering social media marketing, online customer communities, social media monitoring and customer feedback management.

Zabin said that future topics that will be covered by Gleanster’s reports are mobile marketing, enterprise collaboration, lead nurturing, content management, marketing analytics and business intelligence.

The firm has been in development for the past year after Zabin left his position at Aberdeen, he said.