Low (pictured), one of the founders of Precise Media Group, subsequently became chief strategy officer at Kantar Media following its acquisition of Precise. He was finance director at PR Newswire Europe prior to founding Precise. In his new role, Low will oversee Cision’s EMEA operations.

Fawcus, also a Precise Media Group co-founder, previously led Kantar Media’s Reputation Intelligence business in the US and UK. He will be responsible for implementing long-term business strategies for EMEA.

Kevin Akeroyd, chief executive, Cision, said: “Peter and Keir bring an established track record of operational excellence and combined five decades of industry experience to their positions at Cision. Their in-market expertise in the EMEA region will be instrumental as we expand our global leadership in earned media management.”