Acutus AI, headquartered in Noida, India, uses advanced generative AI models to create synthetic datasets that businesses can use to answer questions.

According to the company, the platform is designed to avoid data and privacy ‘bottlenecks’, improve AI model performance and speed up testing.

Prior to co-founding Acutus AI, Bhattacharya (pictured) was head of new supply partnerships at Cint, and before that held various roles at Lucid (now part of Cint) and Toluna.

Saxena previously spent five years in commercial and business development at Lucid, and prior to that worked at companies including Survey Sampling International (SSI) – now part of Dynata.

Arindam Bhattacharya, co-founder and CEO, Acutus AI, said: "The future of AI depends on access to high-quality, privacy-safe data. Traditional data collection methods are slow, expensive and fraught with legal and privacy challenges.”

Bhattacharya said the new platform allows businesses to “simulate their real-world data to generate synthetic datasets that are as good as real—but without the risks”.