Mark Collin (pictured) has been appointed as managing director of experience and product, reporting to chief product officer for Europe, Lindsay Ratcliffe. Additionally, Robert Wadsworth joins as director of enterprise data, reporting to Karl Hampson, chief technology officer of data and AI.

Part of the European executive team, Collin will sit within the consultancy’s product office, building and solidifying Kin + Carta’s digital experience and product propositions, described as “sustainable, human-centred, driven by data and underpinned by modern platforms and infrastructure”. 

He begins his tenure following a three-year stint at luxury fashion retail giant YOOX Net-a-Porter Group, where he held the position of global director of customer experience technology. Prior to this, he worked as group director of ventures for global tech consultancy Thoughtworks, and vice-president of Europe for Silicon Valley-based software engineering company Infogain.

Wadsworth joins with a remit to challenge traditional enterprise approaches to data, bringing product thinking into the mix and delivering value through tangible user-centric data products. Prior to Kin + Carta, he spent nearly five years at Co-op, where he helped transform the businesses’ data capabilities as head of data platforms & engineering.

He also led the cloud modernisation of BBC’s TV Platforms and BBC Three Online, enabling the broadcaster to create experiences for live events such as Glastonbury and the Olympics. In addition, Wadsworth headed up a portfolio of global product teams, delivering innovative health care products into world-famous hospitals such as Great Ormond Street over a ten-year period.

The hires come after a senior leadership shake-up last year, which rolled out a new go-to-market strategy, aimed at strengthening Kin + Carta’s position as a global digital transformation consultancy.

This brought 1,700 specialists across four continents closer together, delivering end-to-end digital transformation services for a number of international businesses, including Toyota, Unilever, the NHS and Tesco. It also saw the organisation achieve global B Corp certification, the first company on the London Stock Exchange to be recognised as such.

Commenting on the new appointments, Ratcliffe said: “Both Mark and Robert have been at the top of their game within their respective client-side organisations for years now. Having them come aboard Kin + Carta is an absolute coup, bolstering our capabilities and helping our clients achieve the potential in experience, product and data that they are striving for.”