In his new role, Barnard (pictured) will work closely with AudienceProject’s UK commercial director Martyn Bentley to grow the company’s business in the country.

Before joining AudienceProject, Barnard was vice-president of sales at Nielsen, as well as previously being country lead for northern Europe for the company.

AudienceProject offers audience measurement tools in the UK, Germany, France and the Nordic countries and plans to enter more European markets in the coming year.

Thomas Gregers Honoré, chief executive at AudienceProject, said: “We are excited to welcome Paul to the team and have full confidence in his expertise and leadership.

“This appointment marks the next chapter of our UK journey, where we aim to empower even more partners to make confident marketing decisions based on cross-media measurement.”