Former Savanta VP joins Prograd
Musesengwa (pictured) was vice-president audiences at Savanta, until he departed the company in January this year.
As well as working at Savanta, Musesengwa co-founded Colour of Research in 2020, and was at YouthSight until its acquisition by Savanta in 2021.
Marco Loguidice, senior director at Prograd, said: “We’re thrilled to have Tatenda join Prograd to lead our data and market research proposition. His deep expertise in building real-world, high-integrity audiences aligns perfectly with our mission to deliver game-changing insight into Gen Z.
“With Tatenda on board, we’re doubling down on creating the most trusted opinion panel for young people, globally.”
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